Your sales team is a group of talented sharpshooters, each one a bullseye champion. But instead of lining up their million-dollar shots, they're drowning in a sea of spreadsheets, emails, and calendar Tetris. Sound familiar? You're not alone. Even top sales performers often get bogged down by the very tasks meant to support their success.
Enter outsourced sales support. Outsourcing is much more than a cost-cutting measure; it’s a revenue-driver.
Picture this: Virtual assistants managing your pipelines with the precision of a Swiss watchmaker, personalizing your emails like a thoughtful best friend who never forgets a birthday, and keeping your CRM so spotless it would make Marie Kondo weep with joy. This isn't a far-off dream—it's the reality of well-implemented outsourced sales support.
Sales representatives spend only about 30% of their time actually selling. The remaining 70%? Consumed by non-revenue-generating admin work, like prospecting, email outreach, scheduling meetings, and reporting.
But that doesn’t have to be the case. When sales teams have adequate support, sales productivity and revenue skyrocket. A study by McKinsey found that the highest-performing sales teams had a 1:2 ratio of support staff to salespeople, resulting in a 200% higher ROI. That’s right—spending extra on support doesn’t just save money; it boosts profit margins.
Why does this work so well? It's simple. When you outsource those administrative tasks to support staff like virtual assistants, you're freeing your sales team from the time suck of admin work so they can focus on the real revenue-driving activities: building relationships and closing deals. More time selling = more revenue—it's sales math at its finest.
Outsourcing sales support is more than just delegating tasks—it’s about strategically enhancing your team’s capabilities to drive more revenue. Here are some ways that virtual sales assistants can take on routine admin work, freeing up your sales teams to focus on big picture goals.
Virtual sales assistants keep your pipeline organized and up-to-date. They can:
By offloading these tedious tasks to sales support, you can help your sales team focus on nurturing leads and closing deals.
In today’s saturated market, 71% of customers expect companies to deliver personalized experiences to try and stand out. However, personalization at scale is time-consuming and difficult to implement.
Outsourced sales aupport can help your team:
This breadth and depth of personalization can significantly improve your lead response rates and move prospects through the sales funnel more effectively.
Email tag back and forth to align on the best time for everyone, juggling conflicting meeting times — sound familiar? We’ve been there, and calendar management can be so much simpler when outsourced to a dedicated professional.
Outsourced sales assistants can:
Your sales team can spend less time scheduling appointments and more time actually holding those meetings and making the most of each face-to-face interaction with prospects.
There’s a fair amount of documentation involved in sales work — notes to be taken and contracts to be sent. Instead of drowning in paperwork, your sales teams can pass on these tasks to virtual assistants.
Sales support outsourcing can streamline document preparation by helping:
All the necessary documentation is still handled professionally and properly, but the difference is that your sales team no longer has to spend their precious work hours on this admin work.
Social selling is increasingly important, but it requires consistent effort to maintain an active presence.
Outsourced sales VAs can take on tasks like:
These activities keep your sales team informed and help them leverage social networks effectively for relationship-building and prospecting.
Lost leads mean lost revenue. Outsourced sales support plays a crucial role in preventing leads from falling by the wayside. They can help:
This proactive approach gives every lead the attention it deserves, maximizing the chances of converting leads into customers.
A clean, up-to-date CRM is essential for effective sales operations, but it requires ongoing maintenance. Outsourced sales support can take on the role of CRM owners, keeping your CRM’s data accurate, current, and organized. They can:
With a pristine CRM, your sales team can trust the data they're working with, making more informed decisions and better targeted sales efforts.
Outsourcing sales support isn't just about offloading tasks; it's about transforming your sales operations into a lean, mean, revenue-generating machine. By leveraging outsourced talent for administrative and support functions, sales teams can more directly and effectively impact their bottom line.
Here are some sales support outsourcing benefits that make it a no-brainer for forward-thinking businesses:
By embracing outsourced sales support, you're not just freeing up time – you're unleashing the full potential of your sales team. Outsourcing allows your organization to become more efficient, more responsive, and ultimately, more profitable.
Sales teams thrive when they can focus on what they do best—building relationships and closing deals. But the reality is, a huge chunk of their time gets eaten up by managing CRMs, following up on leads, and organizing data.
That's where CRM sales assistants come in. These specialized assistants handle the heavy lifting—data entry, lead tracking, reporting—so sales reps can stay laser-focused on selling.
In the examples ahead, we’ll see how real companies have used Prialto’s CRM sales assistants to cut down on admin work, boost productivity, and ultimately, close more deals.
Rob Graham, Vice President of Enterprise Solutions at Ascendant, saw firsthand how tasks like data analysis, email outreach, scheduling, and reporting hindered the sales team’s productivity. "These tasks are an important part of the sales process but can be tedious and time-consuming," Rob explained. Instead of hiring and managing new staff, which would add more strain on HR and management, Ascendant turned to Prialto for a solution.
Prialto provided Productivity Assistants (PAs) who seamlessly took over these administrative burdens. After starting with a small pilot, Ascendant saw the value and quickly expanded their relationship with Prialto, now leveraging 12 PAs across their sales team.
From prospecting to reporting, Prialto’s PAs handle essential yet time-consuming tasks, allowing Ascendant’s sales executives to zero in on top-line revenue.
"They do such a fantastic job finding qualified prospects. We can track the number of closed opportunities to the PAs’ prospecting," said Rob. "Best of all, they don’t require any hand-holding by me or anyone else. We just tell them what we need, and they get it done," Rob shared.
The result? Ascendant is now saving 660 hours of administrative work every month.
Woodruff Sawyer, a leading insurance brokerage, faced a challenge with its top producers and executives being overwhelmed by administrative tasks like scheduling, expense reporting, CRM updates, and making travel arrangements. To boost efficiency, the company turned to Prialto’s PAs. Starting with a small pilot, Woodruff Sawyer quickly scaled to using 19 assistants, now saving over 1,000 hours of productive time each month.
Prialto assistants now handle crucial tasks such as calendar management, expense reports, Salesforce management, and travel planning.
"I used to spend days coordinating schedules, but now I let the Prialto assistants handle it all," said Clark Morton, a senior VP.
The seamless support allows the sales team to focus on high-value work, maximizing their investment in Salesforce and dedicating more time to clients and prospects.
Graham Company, a top independent insurance brokerage, sought a cost-effective way to reduce the administrative burdens on their producers. With Prialto's help, they outsourced sales support for time-consuming tasks like Salesforce management, prospect research, and pre-meeting preparation.
"The data in our CRM is much more up-to-date and accurate, which has improved the efficiency of my team," said Carl Bloomfield, a Graham executive.
Prialto’s PAs began by cleaning up over 1,200 accounts in Salesforce within the first two months, freeing up producers to spend more time building relationships. Additionally, PAs now handle detailed prospect research, expense management, and document formatting. "By offloading our admin tasks, our producers are now able to spend more time in the field with prospects and clients," Carl noted.
This support has streamlined Graham’s processes significantly, saving over 600 hours each month and improving team productivity across the organization
Outsourcing sales support can be a game-changer, but how do you know if it's the right move for your team? Here are a few scenarios where sales teams could significantly benefit from outsourced support:
If any (or all) of these scenarios sound familiar, it’s time to seriously consider outsourcing your sales support. Remember, outsourcing is a strategic move to optimize your sales processes, giving your sales team the backup they need to knock those revenue goals out of the park.
So, you've decided to outsource sales support. Bravo! But before you start dreaming of all the deals you'll close with your newfound time, let's talk about your options.
When it comes to outsourcing your sales admin work, you're essentially looking at two main paths: hiring an individual freelancer virtual assistant or partnering with a managed service like Prialto.
Let's break it down.
Your sales team deserves the best support, and your business deserves to thrive. Prialto provides a proven, scalable solution for outsourced sales support. Our expertly trained Productivity Assistants handle everything from CRM management to lead follow-ups, freeing up your sales team to focus on what they do best—closing deals and driving revenue.
Ready to explore how Prialto can enhance your sales team’s productivity? Schedule a 20-minute consultation today to find out if Prialto is the right fit for your business.