About Prialto

Prialto exists to positively amplify people, from every member who uses our service to every person who delivers it. We strive to create a positive ripple effect across the lives of our colleagues, families, and communities.

Prialtoan

noun

A Prialtoan is someone who embodies the spirit of Prialto. They are positive, proactive, and enjoy boosting personal and professional growth - whether for themselves, their teammates, or the Prialto members they support.

Member

noun

A person who belongs to an organization and enjoys both its benefits and its obligations. Prialto members have a right to the best possible service from Prialto. They act with integrity and respect when interacting with their Prialto assistant.

What do we mean by amplify?

To amplify is to make larger, greater, or stronger. To pull forward, develop, or sharpen. To turn up the volume.

Together with the world-wide digital natives who comprise our growing number of Prialtoans, we are redefining executive and administrative support.

Our managed telecommuting empowers talented people from around the world to do cool work with dynamic businesses in amazing places like San Francisco, New York, Austin, London, Chicago, Seattle, and Los Angeles. Every day, we amplify people by expanding personal horizons and creating beautiful, human success stories.

See some of those stories here.

Today’s global workforce is eager to use their skills to connect with the larger world, to fulfill the biggest promise of technology, and to bridge the gap between potential benefits and actual productivity enhancement.

Our Story

Prialto was founded in 2009 in Silicon Valley by global financial industry executive Eric Taussig. In his travels throughout Asia and Latin America, he encountered countless bright, creative, motivated college grads stuck in call center and service jobs that offered little satisfaction or advancement opportunities.

Meanwhile, in his work with United States tech companies, Eric met executives crumbling under the load of administrative work forced on them by technology that replaced administrative assistants.

Prialto was born and has evolved into the fully managed virtual assistant service that it is today, bridging the wealth of opportunity in the United States with the wealth of talent in remote regions of the world where opportunity is scarcer.

Prialto offers managed administrative services focused on human-centered connection and empowerment, amplifying the lives and work of its members and its employees. Prialto hires, trains, and manages assistants as full-time employees with full benefits, empowers them to use tools and systems executives use, and delivers performance management and professional development.

Core Values

While our specific offerings are continually evolving, everything Prialto does is guided by our core values, the Prialto COILS that bind us together:

Commitment

We always jump in with two feet, putting our entire selves into everything we do

Ownership

There is no problem that does not belong to us. We turn every problem we encounter as an opportunity to demonstrate our abilities to resolve issues

Integrity

The state of being whole: We always work to leave a positive wake such that situations, people, and things are better off after our encounter than they were before

Learning

We have learned enough to stay humble about all we have yet to learn. We thirst to continuously build our skills and our knowledge

Service

We live by the understanding that relentless giving provides the best guarantee for success

2009 Prialto launches!

Prialto launches from Silicon Valley as Prialto Personal Outsourcing. A team of four Productivity Assistants (PAs) in Guatemala City provides support to individual professionals and SMBs.

2011 Opens service center in Manila

Prialto opens its first service center in Manila, Philippines and attains Prialto’s first enterprise accounts.

2015 Headquarters opens in Portland

Prialto moves its headquarters to the people connection hub of Portland, Oregon.

2017 “Orange Culture”

Prialto’s “Orange Culture” initiative infuses Prialto values into every aspect of the company’s sales and operations.

2018 Prialto doubles in size

Prialto launches the “Escape Velocity Plan” and doubles the HQ team. As a company, we pass 100 global PAs, thanks to “Escape Velocity Plan.”

2020 Adapting to COVID-19

During the COVID-19 crisis we commit to protecting our business and all employees by ensuring:

Health Security
Everyone works at home until full mitigation is achieved

Economic Security
No one will lose a Prialto job due to pandemic impacts

Psychological Security
Management and employees join to maintain environment of focus, trust and transparency

Prialto continues growing through the economic downturn to 180 employees, globally. Portland’s Oregonian newspaper designates Prialto as one of the Great Places to Work in Oregon.

2021 Continued expansion

Prialto rebrands itself to reflect strong growth in both SMB and enterprise accounts. Company grows to over 230 employees, globally.

2022 Growth in Africa

Prialto opens service center in Nairobi, Kenya.

2023 Expanding HQ

Prialto expands its headquarters to include a dedicated sales center in Las Vegas, Nevada.

2009

2009 Prialto launches!

Prialto launches from Silicon Valley as Prialto Personal Outsourcing. A team of four Productivity Assistants (PAs) in Guatemala City provides support to individual professionals and SMBs.

2011

2011 Opens service center in Manila

Prialto opens its first service center in Manila, Philippines and attains Prialto’s first enterprise accounts.

2015

2015 Headquarters opens in Portland

Prialto moves its headquarters to the people connection hub of Portland, Oregon.

2017

2017 “Orange Culture”

Prialto’s “Orange Culture” initiative infuses Prialto values into every aspect of the company’s sales and operations.

2018

2018 Prialto doubles in size

Prialto launches the “Escape Velocity Plan” and doubles the HQ team. As a company, we pass 100 global PAs, thanks to “Escape Velocity Plan.”

2020

2020 Adapting to COVID-19

During the COVID-19 crisis we commit to protecting our business and all employees by ensuring:

Health Security
Everyone works at home until full mitigation is achieved

Economic Security
No one will lose a Prialto job due to pandemic impacts

Psychological Security
Management and employees join to maintain environment of focus, trust and transparency

Prialto continues growing through the economic downturn to 180 employees, globally. Portland’s Oregonian newspaper designates Prialto as one of the Great Places to Work in Oregon.

2021

2021 Continued expansion

Prialto rebrands itself to reflect strong growth in both SMB and enterprise accounts. Company grows to over 230 employees, globally.

2022

2022 Growth in Africa

Prialto opens service center in Nairobi, Kenya.

2023

2023 Expanding HQ

Prialto expands its headquarters to include a dedicated sales center in Las Vegas, Nevada.

Our Global Leadership Team

Meet our group of professional services leaders, with origin stories that date back to white-shoe firms like Goldman Sachs, JPMorgan, and Gartner and fast-growing Internet startups like Groupon and ZoomInfo. We may call a different corner of the world home, but we each use our expertise to improve business processes to boost global workforce happiness along with executive and workplace productivity.

We love operating from Portland, which we view as a “people-connections hub.” But what excites us most is our global culture: we’re nurturing excellence and measurably amplifying the lives of our staff and the businesses we support.