Many departments look at communication and their respective policies with an, “If it’s not broke, don’t fix it” approach. But savvy businesses that want to grow and thrive realize that with improving technology, adapting methods might mean a world of difference in productivity and clarity.
Employee communication is critical - and enabling your employees to fully utilize the tools they already use is a smart, simple way to enhance your organization's efforts.
Here are five ways texting will take your company's communication to the next level.
Simple and Efficient Communication
Your employees already have their phones with them at all times - why not capitalize on that? Text messages are short by nature and take only a moment to open and read, meaning your missives are less likely to end up lost or ignored (like an email or flyer), but still have information employees can fall back on later for review (unlike a phone call or in-person meeting).
The short nature of an SMS message means that you will have to boil down what you want to communicate, which allows employees to have clarity in the process.
Faster Reception and Open Rates
Text messages are delivered in seconds, and 98% of them will also be read in seconds. You can get information out almost immediately to anyone in your company.
It doesn’t take a long time to put together a short text, so reminders and updates won’t take a long time on your end either. You can automate some of those basic reminders and prompts so that it’s even faster for you, cutting down on busy work and redundant communication.
Communicating Without Interrupting
Unlike a phone call or scheduled meeting, text messaging requires little time and no specific time frame. Your employees can simply check the message at their convenience. With texting, you aren’t trying to work around their schedule or asking them to interrupt it. This means the bulk of your communicating can be done without hassle.
Non-interruptive communication is especially valuable to higher administration with demanding schedules or new hires who may still be working another job during their transition period.
Engage Your Audience
Need a survey filled out? Want employees to review benefits details? Sending out a short text reminder with a shortened link (with mobile optimized content, naturally) is a simple way to get employees to supply you with the information you need.
You can track who has opened links and even send out additional reminders for those who aren’t participating. You can use SMS surveys to improve company culture, making sure that benefits, policies, and procedures are meeting the needs of your talent.
Provide Helpful Reminders
When you send out reminders that are sure to be seen, fewer employees will forget scheduled dates. Remind employees about training sessions, open enrollment periods, paperwork deadlines, meetings, and more. Timely reminders will help your business operate smoothly and keep you from wasting time on missed appointments or tracking down employees.
Texting can be a great asset to the workplace. As you integrate SMS, you will likely find that it is ideal for other use cases as well, like working with new talent during the hiring process, keeping in the loop at conferences, and more.
You want employees who are empowered by communication - not burdened by it - and texting is a great way to accomplish that.
Joel Lee is the SEO marketing specialist at Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases.