Hiring an assistant is one of the best investments you can make in your real estate business. Not only will they free up your time to focus on more strategic activities, but they’ll also help you complete processes like contact and lead management more efficiently.
In our conversations with real estate agents, we’ve found that the hardest part about leveraging an assistant is figuring out where to begin. There are lots of factors to consider when choosing the right person to work with and deciding how to incorporate them into your business.
Interested in a VA but not sure how you’d leverage one? Here are five ways a VA can help you close more deals.
1) Create Marketing Materials
If you’re juggling multiple listings, finding time to market them all can be extremely challenging. A VA can help by creating a variety of templated materials, including:
- Open house flyers
- Email newsletters
- Social media posts
And other kinds of templated content just by using the information in your listings.
2) Prepare Documents
Once your sellers accept offers and your buyers find their perfect properties, the tedious work of preparing all of the closing documents begins. A virtual real estate assistant can help by setting up the majority of your materials and following up with key parties to ensure everything is signed promptly.
Leveraging a VA for document support allows you to spend more time negotiating on behalf of your clients to ensure they get the best possible outcomes.
3) Keep Your Listings Updated
With today’s search-savvy buyers, maintaining attractive listings is key to securing offers. A VA can help by posting your properties to sites, including MLS, Zillow, Trulia, and others, so you can focus on setting your sellers up to receive the best possible offers.
All you have to do is give them the property description and photos, and they’ll take care of the rest. This includes updating your listings when they undergo changes such as price drops and upcoming open houses.
4) Consolidate Your Contacts
Maintaining a strong network is one of the most effective ways to ensure you have enough referrals to keep your business thriving. However, if you’re like most realtors, your contacts are spread throughout a variety of locations, and it’s challenging to stay in touch with everyone.
A virtual real estate assistant can help by keeping all of your contacts organized. Here’s how:
- Consolidate all of your existing contacts into a CRM
- Create follow-up reminders to help you stay in touch
- Add all new contacts to your CRM, including key details about them
Once the system is in place, it’ll become much easier to run meaningful nurture campaigns, and you’ll never waste time searching for someone’s contact information again.
5) Search for Listings
If you’re serving a low-inventory market, high-quality properties are often sold within a few days of being listed. Since the competition is fierce, you need to give your buyers options as quickly as possible.
However, if you have a busy day leading up to a meeting with a buyer, it’s challenging to come to them with available properties that meet their criteria. A VA can help by giving you daily lists of new properties that fit all of your client’s requests, including nuanced features such as the proximity to specific schools and the size of the kitchen.
Having your VA find listings gives you more time to understand your buyers’ needs and navigate the search process.
Want to learn more about what it’s like to work with a real estate virtual assistant? Contact us today!
About the author: Emily formerly led Prialto's content production and distribution team with a special passion for helping people realize success. Her work and collaborations have appeared in Entrepreneur, Inc. and the Observer among others.